In May 2021, the news spread in the gaming business about the cooperation of the Maltese online game provider Aspire Global Pariplay and a large licensed operator Codere. Aspire Global Pariplay is a well-known aggregator and content provider with a worldwide reputation. The company's portfolio includes more than a hundred innovative entertainment slots. An agreement was signed between the companies, which in the future will strengthen the position of both companies in the international market of online gambling games.
For Aspire Global, Pariplay is a debut in the Colombian market, expanding the scope of activities in the Spanish-speaking territory. For Codere, this collaboration is access to the Pariplay portfolio.
The subsidiaries of the Pariplay brand are actively expanding their influence on the Colombian market. Deals are being actively concluded. One of the areas of conclusion of agreements is the delivery of its own platform for working with gaming and gambling accounts.
Kristin Lewim, commercial director of Pariplay, noted that the Latin American market has great potential for online gaming business, and the existing tandem with Codere is a great step to increase the audience of promoted games. The representative of Pariplay also expressed confidence that the mutual strengthening of positions will lead to the growth of the portfolio.
Sarit Adania, a representative of Codere, also noted that she is confident that the cooperation between the companies is very promising. Latin American countries are the territory where there are many fans of online gambling games. Therefore, the expansion of activities in this region is an excellent direction for business development.
It should be noted that Codere is a Spanish operator, but having obtained a license in Colombia, it actively promotes its activities in Latin America.
Pariplay has its own Fusion TM platform. This is a licensed resource that has 16 licenses. It is an authoritative, convenient functional platform that unites several thousand well-known studios. It is equipped with the necessary tools and mechanisms, has a wide functionality that satisfies users.