Betsoft Gaming expands its capabilities due to a deal with 888casino

Betsoft Gaming expands its capabilities due to a deal with 888casino

by Svyat
April 29, 2021
All rights reserved

After launching its long-awaited sequel to their popular slot Safari Sam, Betsoft Gaming has managed to significantly expand its target audience by signing a distribution agreement with iGaming operator 888 Holdings for its digital domain.

So, pursuant to this agreement with the Israeli online gaming and entertainment operator, Betsoft's "dynamic content portfolio" will debut with 888 casino, which is a "stunning partnership" according to leading manufacturer of high-quality products iGaming.

The award-winning portfolio of Betsoft Gaming slots are now available for the first time with 888. By the way, the distribution agreement extends to recent blockbusters such as Primal Hunt and Take The Bank, in addition to highly anticipated games from Betsoft's 2021 roadmap, including Take Olympus and Stacked.

The integration will take place through Pariplay's revolutionary Fusion ™ platform through their network of content aggregators. Pariplay helps partners interact with regulated markets.

Talya Benyamini said that Betsoft's portfolio of dynamic content confirms their sincere desire to provide gamblers from all over the world with the best gaming experience on the market. She also added that they are glad to see Betsoft online games in 2021.

Anna Mackney, Head of Account Management at Betsoft Gaming, noted that this is further confirmation that their content is enjoying great success with leading operators such as 888casino. She also added that their commitment to providing quality entertainment to a wide range of players makes this partnership complementary and exciting. In fact, the agreement was concluded following the appointment of Mackney, she was offered to head the account management department. With extensive experience in the gaming industry, she was fortunate enough to work for the UK event organizer Clarion Events.


What's more, 888 stated that its product leadership strategy, customer acquisition trends, as well as expansion into regulated markets are all key drivers to revenue growth 56% to $ 272.5 million from $ 164.6 million over the same time in 2020. B2C revenue grew about 67 % to $ 262.8 million, according to company reports.